Define Your Target Market
No one knows your business as you do. At first when asked to describe who will buy your product or service you will be inclined to say “Well – everyone!” This is quite normal but unhelpful. You need to define your target market.
Once your searchers have found your site you have a few seconds to get their attention and a few seconds more to engage with them so that you have a chance to persuade them to take the action on your site that you want them to take.
Every business has a mixed demographic but percentage-wise there are measurable groups. Define your “Target Market” and design a better site using demographics. There will be a large percentage with a tangible age group, lifestyle and monetary status. This is your “Target Market”.
To start the brain working on this you can use your own site url on Quantcast. Otherwise do a search for a site that is very close to yours in terms of what it offers to people, but is an already established site that comes up on the first search engine result page for the keyword search terms you believe you should be targeting.
(please read Appearing On Search Result Pages if that went over your head!)
Define Your Target Market With Quantcast
Then copy the URL for those sites and visit Quantcast and enter these URLs in their search box to discover what Quantcast think your demographic is.
You will discover that a certain percentage of your target market is probably male or female, they will separate certain age groups for you into percentages and give you other demographic information as well.
If you find that 72% is female and that 67% is in the age group between 35-50 then you should imagine someone like that and write your articles to give that target person relevant information on your site. If the age group is younger and predominantly male your articles should be targeted at that demographic instead.
You’re Speaking My Language!
The reason for this is you need to speak the language of your main customers. You need to gain their trust and make them feel that you understand what their problems are. This is how you can get them to stay on your site and phone you or buy something from you. There is little point in offering expensive cars to people who cannot afford them, so you don’t want to be targeting keywords such as “cheap cars” if you are selling Lamborghinis!
Know what you are selling and know who you are selling it to. This is targeted marketing and it is essential for succeeding online. Think creatively about the kind of information these people will be seeking to get them to visit your site. Optimize your site with keywords that are highly relevant to this. Provide them with information so they understand that you are the best person to solve their problem.
Targeted marketing and search keywords work together for what we call conversion purposes. It is important to get traffic to the site but if your site does not then gain their trust and get them to take action while there, then even high traffic will not make your site “work” for you. Define your target market and you can start to speak their language.
you have inspired me to start my own blog now. I know I have lots to learn but your write up is helping me a lot.