Work Smarter

- Not Harder For ROI

Australia's leading consultant speaker on goal achievement for the individual - Jack Collis wrote a book with Michael Le Boef called Work Smarter Not Harder. The book is a wonderful self help book on formulating what you want you want to achieve and setting out to do it. The books title has become a catch phrase which is used almost as often as KISS (keep it simple stupid) to summarise staying in focus on an objective and using the simplest means of achieving it.

Work Smarter for ROI on Advertising

Without advertising our business potential is rarely achieved. The immense range of advertising opportunities is often too daunting to contemplate.

Business owners have a business to run and don't have the time to experiment and compare their results to discover which forms of advertising bring the best return on their advertising budget.

Large companies hire marketing companies, small companies try what they are familiar with and hope for the best. All companies and businesses, both large and small, have specific variables that cannot be serviced effectively with a one-size-fits-all  marketing strategy.

How can you work smarter with your advertising budget and achieve the best return on investment for your business?

The answer requires you to think very hard about key advertising principles. This starts with basic market research and continues with careful planning for small business web design...

• Know what your company is offering

• Know who your target audience is

• Know where that audience hangs out

• Know what they are looking for

Working smarter is not about Bigger or Better. It's about being manageable and relevant. With research and careful planning a single page to 10 page website can do more for you than a thousand page website with fancy graphics and flash advertisements. If you don't have the budget for a web designer, don't get a web site that you can't add content to yourself. Work smart by creating a website that works for you, not the other way around.

The best return on investment for advertising you can make is to use some of the many free tools the internet offers. primary among these is a WordPress Blog and an autoresponder.