Leveraging Twitter

Twitter is a Microblogging Platform requiring only two lines of text per post. Twitter can be a very powerful news announcer for your business. Social media marketers also use Twitter to build an extensive customer list.

Twitter is most useful for people who have a specific niche topic they want information on or to use to build a list of followers. The ability to place its feed on other sites or to automatically post a new blog post announcement on twitter make it a very powerful addition to your marketing toolbox.

A Twitter video tutorial on how to sign up for and how to use Twitter from @2urfuture.

Two Videos on Useful Twitter Tools

This video has information on hash tags at Twitter and also mentions Ping.fm and Hootsuite among others from @zebolsen.

There is something unusual about seeing someone in a fur suit talking about Twitter! But all gimmicks aside this is a great video on applications you can install to make twittering easier from @Yagglo.

Tweet deck and Twirl are both covered but also Seesmic Desktop which is like a mix of both. These applications all run off Adobe Air so are suitable for both PC and Mac but they do use a lot of juice and will slow your computer down. @Yagglo also shares two Mac only Twitter applications.

Mashable’s Mega List to find Twitterers

When you are looking for people to follow in your industry, you’ll want to use twitter directories and search tools. The best lists of Twitterers are on Mashable and there are heaps of great articles there with links so follow the link above and start leveraging Twitter for links to your site and to build up your new customer lists. There are many different ways to do it and unlike Facebook, you can have different Twitter profiles for different things.

Helping Businesses on Twitter Reach Millions of Customers