Training in Social Marketing

Email Marketing Strategies

Julie Francis — Fri, 21 May 2010 18:08:50 +0000

Email Marketing Strategies Email marketing strategies usually focus first on informing your customers about something to do with your business. But writing a newsletter doesn't have to be all about information, in fact as marketing firms well know, entertainment is a far more appealing option to a lot of people. There is no reason why you can't steal email marketing strategies from big company campaigns that impress you, there's no copyright on a strategy! If you have the imagination and technology support to update your website - go for it! But even small businesses can increase customer loyalty by running a few raffles and random surprise gifts promotions with a simple blog announcement and an autoresponder. This article from Troy White has some great email marketing strategies that could be adapted for most businesses. Brick and Mortar Lessons for Click-Happy Lookers Fellow Business-Builder, There was a study done by ComScore and Google about online search,...

Read the rest of this entry

Scribefire Integrates Zemanta

Julie Francis — Mon, 22 Mar 2010 00:34:20 +0000

What a combination! The best browser Firefox and the multi-blog editor Scribefire is now integrated with the blog post improver Zemanta. Could blogging get any easier? Scribefire Integrates Zemanta I just updated Scribefire which is Firefox addon that enables me to post to my blogs without actually logging in and posting in the usual way. Scribefire helps me to post to different blogs easily especially when I am travelling and using my laptop as the logins are entered into this system and so I don't need to keep looking up usernames and passwords. I also use the Zemanta addon for Firefox . Zemanta enables me to more easily link to related articles so I increase the usefulness of my articles but also points me to videos and pictures I may be able to use to improve them. Now when I use Scribefire I can still use Zemanta which is great! You can learn more about...

Read the rest of this entry

Snaring Links With iSnare

Julie Francis — Wed, 10 Mar 2010 07:12:14 +0000

iSnare & Article Marketing Send Your Articles to Hundreds of Sites With Just One Click On iSnare! I'd like to point out to you a useful site called iSnare. The article distribution site iSnare enables you to submit one article to hundreds of article sites for a very low maximum cost of around $2 per article. If you purchase higher distribution credits from iSnare the amount of articles you can distribute increases and the price per article reduces. Thousands of guides have been written on Article Marketing. There are as many strategies and ways to do it as there are trees in a forest. I'll answer a few questions you have below, I just wanted to introduce you to iSnare's article distribution service first. Why Might You Want Do Article Marketing? Sharing articles is a good way to get links back to your site and also an effective strategy to establish your expertise in your...

Read the rest of this entry

No Freedom of Speech Online

Julie Francis — Fri, 05 Mar 2010 11:24:31 +0000

Or Be Careful What You Say On Facebook! Social sites are constantly shifting, changing and updating. View any trend analysis site and the graph is showing the constantly rising visitor rate especially for big community sites such as Facebook and Twitter. You cannot afford to ignore the trends but neither should you jump in without a good plan. You need to be cautious before you post any content on the web especially if you are a business, but also as an employee. This was brought home to me on a personal level twice. First when my nephew made unguarded comments on Facebook, agreeing with a friend's negative comment made about their boss and was fired. The boss wasn't even named! Then my son joined a group on Facebook which was started by a workmate. This group was the opposite of a fan page and was let's say, less than positive, about the company they both...

Read the rest of this entry

Comment Rewards

Julie Francis — Sat, 27 Feb 2010 07:45:54 +0000

Web2.0 is all about interaction . People don't go to Facebook to just browse like they do at wikipedia. They go there to actually interact with their friends, see pictures and videos they have uploaded, play games and boast when they do well, and chat to anyone who is online. Well, I know this is just a blog but did you know that blogs were the forerunners of these social media sites because of their ability to enable their readers to comment on articles and interact with the author and other readers of the blog? If you didn't know, you are not alone. There are still thousands of people reading blogs who never come out of their shell and use the comment box. The comment luv plugin is good in fact I use it on this blog and it gives you a link back to your site. A backlink is a great reward I think...

Read the rest of this entry

Using Only2clicks Resource

Julie Francis — Mon, 22 Feb 2010 04:43:04 +0000

You know you need links. Many seo systems are difficult to learn at first. You may be shy about asking for reciprocal links. You may be confused about what you need to do on directory sites or not be able to link back to them. You may not have a budget for promotion. You may not have the time to write a bunch of articles. Time is always a problem, sorry! When you are looking for links from high ranking sites - free websites, free blogs, bookmark sites and social media sites will get you started with your web networking. Just keep focused on keeping it simple to start. Get the links you need and make it look decent but don't get distracted yet by socializing or you'll never get anything done again! The Imarketable Only2clicks Resource I have created this resource at only2clicks. Click on the link and take a look. Only2clicks is a...

Read the rest of this entry

What is Web 2.0

Julie Francis — Wed, 03 Feb 2010 01:54:48 +0000

What was Web 1.0 ? The web's childhood when Google was a baby and Yahoo was the favoured search engine, the most interesting information was on education sites (and hard to access) and everyone was on dial up. The web was about documents and you didn't interact with it, so much as just read it. What is Web 2.0 ? Web 2.0 is essentially about bringing interactivity (such as that on a personal computer desktop) to the web. Web 2.0 describes the technological capability of internet browsers to allow people to enter data and view more complex information online. Example are the ability to enter data into forms or text into blogs, social sites or support desks, by the internal site use of ftp technology in order to to upload media such as text, pictures and video. It also refers to the streaming of video and audio and the playing of interactive games and the...

Read the rest of this entry

What’s Twitter & Who’s Twittering?

Julie Francis — Thu, 28 Jan 2010 20:53:07 +0000

What's Twitter and Who's Twittering? The micro blogging social media site Twitter is fast to use and very responsive. No long articles with 500 words to post here! Just 2 lines to say what you are doing, reading, promoting or thinking. Twitter is a quick way to link to any page in any niche you want to promote. Its a fast way to share a video you liked or an article you found helpful without writing a long post about it. More than anything else though it's a way to gain a fast group following and link a feed to a blog or social site and vice versa. You can converse with people on Twitter. You can private message your followers. You can say something or nothing. You can eavesdrop on other people's conversations. What's Twitter? One of the most unassuming and useful tools around so far as social media sites is concerned. How to...

Read the rest of this entry

Web Media Strategy 2010

Julie Francis — Thu, 28 Jan 2010 05:45:40 +0000

Image by kk+ via Flickr This slideshow by Jeremiah Owyang focuses on planning a web media strategy for 2010. The main four points it makes are to Listen to your clients If you are not listening - you don't know what customers want so you won't know where they are looking for it or how to position yourself with web media so they find your business web pages. If you are not listening - a swag of negative comments may be posted on the web without your knowledge If you are not listening - you miss out on the intelligence you need to develop new products for them Provide systems to help them Help desk software is a valuable tool for online complaints that is private to you and the customer but enables you to keep a record of the complaint and resolve it quickly and to the satisfaction of the customer. If customers have...

Read the rest of this entry

How to set up who sees what on facebook

Julie Francis — Sun, 24 Jan 2010 06:20:12 +0000

How to set up "who sees what" in Facebook using Facebook's privacy settings. This Facebook video shows you how to protect the content you'd prefer not to share from prying eyes!