Let Me Ask You A Question…
Just how much do you spend on advertising your business every month?
Getting new people to visit your store or business is a necessary expense for your business. If you have been in business for a while, experience will have shown you what the most effective forms of advertising are for your business. If you have time to analyse your business expenses then you can probably give me figures on what your return on advertising for each type of advertising you use.
Still you must often ask yourself “How can I promote my business?”
The main problem with advertising is that most of it is untargeted. You blast out the ad, paying out more and more to increase its spread, well aware that only a tiny percentage of people will see or have any interest in it. Assuming that even 5% of people are interested it’s worth it but don’t bother asking for a refund for the 95% who are not!
So when it costs so much to gain one new customer, how can you promote your business in a more cost effective way?
For example – What are you doing to keep in contact with customers after they visit you? Are you using instore promotional means to encourage them to return, or are you just letting the potential for multiple sales walk out of the store?
There is a better way! It might just change your perspective on what type of advertising has the best return on your investment on advertising!
You don’t need a fancy website to promote your business using the internet, you just need one quality page and an autoresponder membership.
How Can I Promote My Business?
Advertising is expensive and most offline advertising – letterbox drops, cold calling, TV, radio etc – are untargeted – broadcasting a message to all, in the hope of reaching those few that are truly interested. The ROI is low.
Email is basically still free. Email marketing is the cheapest and most highly targeted form of promotion your business can employ. You will be in constant contact with the people who come into your business.
The best use for your advertising budget is to encourage people to subscribe to a newsletter you publish. People want to know more about your business and what it can offer them. An email newsletter can inform them.
So if you are asking “How can I promote my website or business for free”, find out how easy it is to use the power of email marketing. If this is all you do to levage the internet to promote your business – you will profit from it!
How Would You Like to Grow Your Business Today?
I want to encourage repeat business from current clients
I want to form relationships with clients on the social networks
I want to work smarter with my advertising budget (ROI)
We can show you how to leverage the Internet to send your business message into the inboxes of current clients, customers who are in your local area and new clients looking for information online. Find out where your target market is and get your business message directly to them.
Choose from our variety of services to learn more about how you can grow your business, click on one of the strategies above.
