Email Marketing Is Cost Effective

When you analyse the cost effectiveness of your promotions and marketing, the cost cutting areas will usually concentrate on employee wages and looking on the return on investment (ROI) of your advertising budget.

Targeted email marketing is not just cost effective, its really outrageously cheap!

Once your targeted email marketing is set up and in place, your subscriber list will gradually just continue to grow. You only need to write an email and send it and you have the power to automatically invite potentially thousands of subscribers back to your business with your email newsletter.

• Email marketing is highly scalable.

Unlike ‘offline’ advertising where the more customers you need to reach, the more expensive it gets, once set up, targeted email marketing costs little extra. Regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for exactly the same effort and cost!

• Email marketing is automated

You can automate many tasks with your autoresponder. Autoresponders allow you to automatically customize the email with the persons name so you connect with the subscriber individually. For every new opt-in subscriber, you can time a sequence of initial emails to build knowledge of what your company offers and a relationship with your customer.

You can automate what to send to them, when to send it to them and the number of days between each Email. You can  broadcast new messages whenever you choose. You can also link your email list to a blog where you write news articles. You can then set it to automatically send a summary of your new articles and what they are about, inviting clients to visit your blog to read more. You can see that process in action on this site.

• Email marketing acts as a constant pre-sell.

You don’t want to cram a sales letter into your every email, but at the very least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out something you have to offer. This puts them in the right frame of mind to positively evaluate what you have to offer there.

And each and every email reminds them that your company exists and gives them a link where your site can be read. So even if one email offer has no interest for them, something else on the site may or perhaps the next email  may be of interest to them.