Catchy Newsletter Names
Catchy Newsletter Names
How To Grab Your Readers Attention With A Catchy Subject Line
Having enticed a satisfied web visitor to opt-in to read your newsletter, you may think you have done enough and can sit back and relax. But like building a website, this is only a first step.
An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry you represent via an email.
But that doesn't mean that all of those who subscribe will read the emails. Many lists have been built due to the offer for something free. Some people are not really interested in receiving any further promotional emails from companies and just treat them as a waste of time and delete or trash them without so much as opening the email and scanning them.
You can change all that with catchy newsletter names. While forwarding an email newsletter is relatively easy after publishing your newsletter, getting people to open them is not as easy. You don't want to waste all the time and effort you used in making your newsletters. You want people to read them and react to them. You need to get people interested enough to go to your website and look around and most especially to purchase or enquire about your products or services.
To tempt or persuade your subscriber to open an email you need an intriguing and catchy subject line. The subject or title of an email is what a recipient of an email uses to decide whether he or she wants to open and read an email. The subject is therefore one of the most important elements of your promotional email.
Your subject line must be short and concise. The title should provide a summary for the content of the e-mail so that the recipient will forms a basic idea of the content. This is really vital. You want your catchy newsletter name to instantly grab the attention of your subscriber and make them intrigued enough to open up your email.
A catchy subject should tickle the curiosity
It must literally compel the recipient to open the email. A certain emotional reaction must be jabbed to get them to open the email. Keep in mind that most subscribers spend only a few seconds looking over each subject line of the e-mails he receives. You must grab your reader's attention right away.
There are many proven forms you can use for your subject line. Here are a several ideas that can be adapted to make a catchy newsletter name for your site's theme.
I Can Help You
People need help. It may not sound interesting but if it solves a question your client has then it will be very 'catchy' to them!
You can provide a subject line that says your e-mail contains content that teaches them something useful about your sites topics. An example of this is using pre keywords and keyword phrases such as, How to... , Tips on..., Guide to..., Methods for... and similar 'I can help you' words like that.
I Understand You
You can also put your subject in a question form. Examples are, "Are you sick and tired of taxes?" Or "Is your boss always on your case?" Try to consistently stay on the topic that pertains to your site as your subscribers have signed up because they are interested in that topic. This form of subject is very effective because it engages your recipients ego. When they have read the question, their mind starts answering the question, so they will want to know if they agree or disagree with what you have to say. If they agree or are persuaded by your email then you benefit big time.
The Big Promise
You can also use a subject that commands your readers attention - i.e. the Big Promise. Statements such as "Act now and get this once in a lifetime opportunity", or "Double, triple and even quadruple what you are earning in one year". This type of subject emphasises the benefits your company provides with your product and services.
You may also want to use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, "Announcing the new car engine that uses no gasoline. It runs on water". This creates curiosity with the reader and will lead them to open the mail and read on.
Tell Us Another One...
Lastly humour is always welcome - we all need a good laugh. So an occasional subject line such as "Did you hear the one about..." or "This made me laugh so much I got a stitch..." will almost never fail to be opened. Look for quirky news items related to your industry, look for inspiring videos, for people doing dumb things, for weird and wonderful trivia facts and share them with your clients.
Needless to say, you need to deliver what you offer in the subject line. If you offer a joke or an anecdote then make it good. If you offer a tutorial make it useful. If you offer news it should be breaking news. If you make a big promise then don't try and weasel out of it! Above all stay honest and true to your company's mission, to your subscribers and to yourself.