What is the most successful and cost effective means of advertising?

Email marketing.

Sending an email newsletter to people you already KNOW who are interested in what your business is offering.

This in different guises is variously  called

Email marketing works because you are providing people with something they really want to read, such as news, entertainment and information. As a publisher of an email newsletter, you benefit by being able to establish a constant relationship with your customer.

All you need to start doing this is a free webpage, a professional autoresponder and the ability to write an email. You don’t have to get fancy templates and have an extensive website for this. All you need is a webpage to enter in the names and email addresses that you collect from customers that come into your store or place of business.

How do you invoke the amazing power of word of mouth?

You make it easy for your clients to recommend you!

If you also have a blog or website you can use more tools that the internet provides and start to gain new customers as they search for the products or services that your business can provide. We have lots of ideas for extending the basic strategy of email marketing with newsletters, ways to make things easier and ways to get people spreading the word for you…

Provide easy links on your site so people can “send this article to a friend”. Provide free whitepapers or small reports that people can pass on. Inform your clients, inspire them and they will climb your relationship ladder willingly. Going from prospect to client, to regular customer, to advocate, and perhaps even to partner.

If I had to choose between a friend who provides a service like car repair and an unknown company who offered the same service at the same price, I’d choose my friend in less than a heartbeat. Be honest – wouldn’t you?

Why? Because I’d rather give HIM my business compared to a stranger.

One of the most important things you should do to achieve success with your clients or customers is to build a solid loyal relationship with your subscribers. This all starts with email marketing.

Email marketing is the most effective way to do this.