Using Only2clicks Resource

You know you need links. Many seo systems are difficult to learn at first. You may be shy about asking for reciprocal links. You may be confused about what you need to do on directory sites or not be able to link back to them. You may not have a budget for promotion. You may not have the time to write a bunch of articles. Time is always a problem, sorry!

When you are looking for links from high ranking sites -  free websites, free blogs, bookmark sites and social media sites will get you started with your web networking. Just keep focused on keeping it simple to start. Get the links you need and make it look decent but don't get distracted yet by socializing or you'll never get anything done again!

The Imarketable Only2clicks Resource

I have created this resource at only2clicks. Click on the link and take a look.

Only2clicks is a great bookmarking site which displays a screenshot of links. I created these links to free websites, free blogs, bookmark sites and social media sites to get you started web networking. Click on the picture or screenshot and it takes you to the site.  Hence the only2clicks name.

I am still creating this resource and adding more categories and links but you can get started from what is already there.

First go to the Preparing to Socialize category and click on gmail. Sign up for a free gmail account.

When you start socializing you get lots of emails from these free websites and bookmark sites and social media sites and until you figure out what you need to keep from what you receive from them and then how to limit them, you don't want your main email address cluttered up with emails. You can easily archive your gmail emails so they will still be there for you later if you need to refer back to one.

To make it easy to read your emails though, you may prefer to download the emails into your email client rather than to  keep logging in online at gmail. So I also linked to their instruction pages to downloading emails using imap. This will mean your emails come into a separate folder, it's easy - just follow the instructions.

Once you have a gmail you can start signing up for some free websites, free blogs, bookmark sites and social media sites . Don't go overboard or you'll get overwhelmed. Start with one site, figure it out, get some content up, link it to something good, only then - move on to another site.

Almost all these free web sites will ask you to confirm your registration by clicking a link in an email. So after you sign up, check your gmail and click those links. Otherwise next time you go back to add content you may be unable to login.

It's also a good idea to create an excel document to keep a record of your registrations so you can always find your username and password. You can put a copy on a usb stick to use with a laptop or at a friends house if you want to show them something. Purchasing Roboform is a good plan, saves lots of time and effort, but it's not essential if you don't want to spend money.

Mozilla Firefox Icon
Image via Wikipedia

I also use Firefox as a browser because of the wealth of useful addons it has available. You can see my favourites on the prepare to socialize page too. These are especially good for bookmarking.

You don't have to constantly use Firefox, if you prefer Internet Explorer or another browser, but I still believe its worth downloading Firefox to use their addons, even if you don't set it as your default browser.

Remember to click on the Prepare to Socialize Tab at the top to see the links to Gmail and Firefox.   Imarketable Only2clicks Resource

At the top of the only2clicks page are other different categories.

When you have videos to share or pictures, want resources for local promoti ons, then look in these different categories for more resources.

That's basically it for now until I get more sites up. Hope this helps you to more easily find the free sites you want to use for web networking.

Here is the link again and don't forget to click on the Prepare to Socialize Tab to see the links to Gmail and Firefox.

Imarketable Only2clicks Resource

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What is Web 2.0

What was Web 1.0 ?

The web's childhood when Google was a baby and Yahoo was the favoured search engine, the most interesting information was on education sites (and hard to access) and everyone was on dial up. The web was about documents and you didn't interact with it, so much as just read it.

What is Web 2.0 ?

Web 2.0 is essentially about bringing interactivity (such as that on a personal computer desktop) to the web. Web 2.0 describes the technological capability of internet browsers to allow people to enter data and view more complex information online.

Example are the ability to enter data into forms or text into blogs, social sites or support desks, by the internal site use of ftp technology in order to to upload media such as text, pictures and video.

It also refers to the streaming of video and audio and the playing of interactive games and the ability to comment on articles. It is related to the technology that enables anyone owning a computer with an internet connection to "almost" automatically use their browser to view or listen to this type of multi media. I say "almost" because there are still "prompts" that must sometimes be followed to download the applications that make this possible.

What Now!

What is Web 3.0 or Semantic Search?

Early search algorithms analysed pages, indexed occurrences of specific words and phrases and attempted to rate the importance of pages for specific search terms using this data and the number of links that referenced the page. The web is now so filled with data that this system is overloaded. Semantic search algorithms are now also checking the context of keywords to return more relevant results.

Search engines are constantly "tweaking" the algorithm to keep their searchers happy with quality results. It is getting harder and harder for websites to keep up with the information they need to optimize their site in order to appear in search engine result pages.

In simpler terms, search engines are now rating groupings of words to analyse the data they will index. This can have unexpected results - some good, some not.

Image of Search results for "boxer dog training" February 2010

Semantic search is specific. If you enter "boxer dog training" in Google - you will be offered sites that have "targeted" boxer dogs not necessarily all dogs "dog training" sites. The sites that appear are also not always single pages on boxer dogs but can be multiple page sites with related "dog training" words.

Semantically speaking, search is unlikely to display a search result titled "How do I train my dog not to eat my Boxer shorts?" now on this search result page as the other data on the page and site will show that it that it is not actually about Boxer dogs. Good news for searchers, not so good for site builders.

The web is global, so relevant local results are becoming more important to search engines. By using local directories and map applications then sites can "target" terms to appear for a topic - say "plumber" + their location area. Results for searches (if sufficient are available) will show less web sites in the US if you are in Australia. Use this to your advantage by including references to your local area and country.

Unless you start to optimize your site with some specific keywords and phrases and can show your site is relevant to this topic,  the sheer number of competing sites will bury you.

Links from other web sites are also still extremely important.

Other things are also happening. In earlier years a page could stay relevant for a long period of time. The first page of Google is now starting to show blog articles published that day as results. Great! But it may be only 15 minutes of fame on the first page.

Unless the article is referenced by other sites and linked to, it will soon be replaced with the next days new publications.

Keeping up is hard. But not keeping up is quitting!

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Web Media Strategy 2010

Jeremiah Owyang @ ReThink: Hawaii - Geeks on a...
Image by kk+ via Flickr

This slideshow by Jeremiah Owyang focuses on planning a web media strategy for 2010.

The main four points it makes are to

  • Listen to your clients
  1. If you are not listening - you don't know what customers want so you won't know where they are looking for it or how to position yourself with web media so they find your business web pages.
  2. If you are not listening - a swag of negative comments may be posted on the web without your knowledge
  3. If you are not listening - you miss out on the intelligence you need to develop new products for them
  • Provide systems to help them

Help desk software is a valuable tool for online complaints that is private to you and the customer but enables you to keep a record of the complaint and resolve it quickly and to the satisfaction of the customer. If customers have no private means of complaints they will take it public!

  • Provide discussion areas for them

Forums and blogs and social media pages can all be places where other community members can help your customers by advising people how to use things and giving other valuable information. People can comment and ask questions and generally this helps them to feel connected to your company.

  • Employ a person or team of people just for this

To keep up with the web based systems, depending on the size of your company and the amount of traffic you get - you are going to need staff!

Start training your people now to handle these systems so you are not caught out later trying to catch up and unable to tell the difference between an expert and amateur. Social marketing training is a big topic, every site is different and has things to learn.

The technology is the easy part, it's there now and can be used as is. Education systems can't keep up! It's the people with the "know how" who are in scarce supply.

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