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SEO Copy Writing

SEO copy writing means writing text - or copy - that is optimized for search engine rankings.

The search engine bots are just machines. However smart the people are who program them - and they are very smart - the bot is still just a machine. They analyze using maths and make decisions using maths. They neither know or care that you are a Pulitzer prize winning journalist, or a fantastic comedian, or a professor with 100 letters after your name.

They only care that the pattern of words on the page makes sense and fits their formula.

Article writing should never be done just for search engines. They may not know, but the people who read the article do. They care that you are a journalist, a comedian, a professor...but they may never see your article unless you apply a little seo to your articles.

Choose your seo keyword phrase first. For this page my phrase is seo copy writing. As you can see, seo copy writing is the title of this article, the title of the page in the meta information and I have included this phrase several times in the text of the article.

Keyword Density

Write your articles first for the reader. But use this kind of seo formatting to help the search engine to help you. The number of times a phrase is used in an article is called keyword density. Most experts suggest a 3% density is optimal. You should not use it too much because this is called keyword stuffing, over 8% may actually be asking the bots to bury your article because it's kind of like cheating.

Related Keywords

Last, it seems the bots also have a thesaurus at their disposal to check your page for related words and similes. So when you have completed your keyword density check for your main keyword phrase, check to see if you have enough related information to satisfy the bots that this is a well written, informative article that includes related information about the topic and has a range of words that are similar in meaning.

By using the word 'keywords' which is a topic that will be related to seo and other related terms such as keyword density, header tags, bots and meta information, the bots will "understand" that this article is more about seo than it is about copy writing where that meaning applies to the writing of copy for advertising.

You can also vary the keyword phrase so that it reads copy writing for seo or writing copy for seo sometimes and this makes the article feel more natural while still adding incrementally to the keyword density for which it is hoping to achieve rank for the key phrase. Just ensure that your main phrase has a greater density. You are targeting it for a reason.

Keywords in Titles

Titles and Sub titles that draw the eye for a reader should also be tagged with a header tag and used to repeat and enhance the relevance or repetition of the main keyword phrase. Sometimes italicising or bolding the phrase in the text can also lend it more weight.

Where possible for seo copy writing, your keyphrase should be used in the first paragraph of the article and the last. It seems that the bots are also prone to get bored and like to skim the text in the middle. An article should be in the 300 - 500 word range for optimization.